Futurecraft Loop – Adidas Presents The First 100% Recyclable Shoe

adidas Futurecraft Loop – Sustainability packed in a sneaker

Real innovations and milestones are rare. But the now introduced adidas Futurecraft Loop has what it takes to enter the history of the Herzogenaurachers. It’s the first 100% recyclable performance running shoe and the first model that can be fully recycled. The name already plays on this closed cycle, in which resources are no longer used infinitely. Instead, the shoe should return to adidas at the end of its “life”. There, the material is first cleaned and melted in a next step and finally serves as the basis for a new pair. Adidas board member Eric Liedtke calls this principle the so-called “loop creation process” “made to remade”.

The problem: more and more plastic waste

The adidas Futurecraft series and thus the production of soles in 3D printing is just the beginning! At adidas, the Futurecraft Loop is opening a new chapter in sustainability and environmental sustainability. Again, the marine conservation organization Parley is involved as a partner for the oceans. Both sides also want to be alerted to the enormous amounts of plastic waste, which is becoming an ever greater problem in the oceans. It agrees with the information that only in the last 13 years has half of the plastics ever been produced. Only 2% of the plastic is recycled, only 14%. That should and must change according to adidas. For the year 2019 has 11 million shoes from recycled plastic waste to product. This also shows how important cooperation with the oceans has become for the Franks.

This is how the production of the adidas Futurecraft Loop works:

The adidas Futurecraft Loop is made in the Speedfactorys. It is completely dispensed with glue. Instead, the 100% recyclable TPU upper (ie, plastic) is bonded to the boost sole under high pressure. adidas first announced a beta test. 200 creators – including athletes and brand ambassadors of the three stripes – are to test the Futurecraft Loop and pass on their experience to adidas. Unfortunately we have to wait until spring / summer 2021 for the first regular release.

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